
Market Research, Consulting & Business Intelligence
Introduction


The pharmaceutical market insights sector plays a critical role in helping healthcare organisations make informed, data-driven decisions. It encompasses three key areas—market research, business intelligence, and strategic consulting—each of which supports the development, launch, and ongoing success of pharmaceutical products and healthcare solutions.
Market Research
Market research in pharma involves gathering and analysing feedback from healthcare professionals, patients, and other stakeholders. Using both qualitative and quantitative methods (such as interviews, focus groups, and surveys), researchers explore needs, preferences, behaviours, and perceptions to guide product development, branding, and communication strategies.
Business Intelligence
Business intelligence focuses on analysing data to support commercial strategy. This might include examining prescription trends, competitive activity, sales performance, regulatory developments, or healthcare system changes. The goal is to turn complex data into clear insights that inform tactical and strategic decisions across functions like marketing, sales, and market access.
Strategic Consulting
Strategic consultants in this space advise pharmaceutical, biotech, and medtech companies on high-level decisions. These might include market entry assessments, portfolio optimisation, pricing and reimbursement strategies, segmentation, and go-to-market planning. Their work combines commercial insight with deep therapeutic and market knowledge.
Product & Therapy Area Focus
The majority of work in pharmaceutical market research, business intelligence, and strategic consulting centres around prescription medicines and medical technologies. These areas require deep scientific understanding, regulatory awareness, and commercial insight.
- Prescription Medicines: This includes innovative and established therapies prescribed by healthcare professionals across primary, secondary, and tertiary care. Projects often focus on areas such as oncology, neurology, cardiology, rare diseases, immunology, and infectious diseases, among others.
- MedTech & Medical Devices: Covering everything from diagnostic tools and surgical implants to digital health platforms and connected devices, this sector combines clinical knowledge with an understanding of product usage in complex healthcare settings.
Professionals in this space frequently specialise in specific therapy areas, allowing them to develop in-depth knowledge of disease states, treatment pathways, competitive landscapes, and stakeholder needs. Likewise, companies may structure teams or service lines around individual therapeutic categories to better support client objectives and deliver more nuanced insights.
Roles We Recruit For
We recruit across all levels of seniority—from entry-level to C-suite—within pharmaceutical market research, business intelligence, strategy consulting, and clientside insight functions. Our team of specialist consultants focus on different tiers of seniority, ensuring deep understanding of both candidate experience and client expectations at each level.
Market Research
We cover a wide range of roles across full-service agencies, fieldwork providers, and consultancies:
- Full-Service Research:
Junior Research Executive, Research Executive, Senior Research Executive, Research Manager, Associate Director, Director, Research Director - Senior & Leadership Positions:
Head of Research, Business Unit Lead, Partner, Principal, Managing Director, C-suite roles - Commercial Roles:
Business Development and Client Services positions - Fieldwork & Operations:
Project Managers, Fieldwork Managers, Operations Directors
Strategy Consulting
From junior consulting talent to senior strategic leaders, we recruit for specialist healthcare consulting firms and global strategy houses:
- Associate Consultant, Consultant, Senior Consultant
- Engagement Manager, Principal Consultant, Account Lead
- Strategy Manager, Strategy Director, Partner-level and Executive roles
Business Intelligence
We work with organisations seeking analytical and data-driven thinkers to support commercial and strategic decision-making:
- Data Analyst, Senior Analyst, Analytics Manager
- Business Intelligence Associate, BI Manager, BI Lead
- Portfolio Lead, Portfolio Director
Clientside
We also support pharmaceutical, medtech, and healthcare companies with client-side hiring needs that span research, analytics, forecasting, and commercial strategy:
- Market Research Manager, Senior Insight Manager
- Business Insight Partner, Commercial Insights Lead
- Forecasting Manager, Commercial Analytics Lead, Strategic Insights Director
“I had the pleasure of working with Chris Newall from Carrot Recruitment during my job search in healthcare market research. Although I ultimately accepted a direct offer from an employer, I can’t recommend Chris highly enough. From the very beginning, he took the time to understand my skills, career goals, and preferences, connecting me with a range of exciting opportunities. His extensive network and industry knowledge opened doors to multiple interviews that I wouldn’t have found on my own.”




What should I do to progress in my career in this sector?
If you are looking to progress your career within Pharmaceutical Market Research, you will need to have excellent communication skills, be an analytical thinker and have strong attention to detail. A career within Pharma/healthcare Market Research would ideally suit someone with an inquisitive and analytical mind.
Most Market Research roles are client facing and therefore you’ll need to be able to project manage effectively, be adaptable and think on your feet. Networking with professionals in the industry and staying updated on market trends and research methods can further enhance one’s prospects in this competitive field.
TESTIMONIALS
Our Candidate Reviews
With a Google rating sitting at 4.8, you can be confident in our friendly and knowledgeable service.
Debbie was sincere and consistently communicative, always updating me, and advocating on my behalf. What stood out most was her personal investment — she followed up after interviews, shared helpful insights, and even checked in after I started my new role. That level of care and support made the whole experience feel truly human even with us being oceans apart.
Debbie has set a new standard for what extraordinary recruitment looks like, and I’m genuinely grateful to have had her in my corner.
Chris set everything up for the first role and kept me in the loop throughout, even though the process ended up dragging on with lots of delays and no real updates. Rather than leave me hanging, he got in touch about another business development role that turned out to be a much better fit. We scheduled all three rounds of interviews in under a week, and I ended up accepting the offer.
Throughout both processes, Chris was incredibly helpful — giving me useful tips for interviews and tasks, and just being really easy to talk to. If you’re job hunting and want someone who genuinely has your back, I’d highly recommend Chris and Carrot Recruitment.
She streamlined the process and sent remainders the whole way.
I fully recommend the services of Carrot Recruitment.
Debbie was sincere and consistently communicative, always updating me, and advocating on my behalf. What stood out most was her personal investment — she followed up after interviews, shared helpful insights, and even checked in after I started my new role. That level of care and support made the whole experience feel truly human even with us being oceans apart.
Debbie has set a new standard for what extraordinary recruitment looks like, and I’m genuinely grateful to have had her in my corner.
Chris set everything up for the first role and kept me in the loop throughout, even though the process ended up dragging on with lots of delays and no real updates. Rather than leave me hanging, he got in touch about another business development role that turned out to be a much better fit. We scheduled all three rounds of interviews in under a week, and I ended up accepting the offer.
Throughout both processes, Chris was incredibly helpful — giving me useful tips for interviews and tasks, and just being really easy to talk to. If you’re job hunting and want someone who genuinely has your back, I’d highly recommend Chris and Carrot Recruitment.
She streamlined the process and sent remainders the whole way.
I fully recommend the services of Carrot Recruitment.

CANDIDATES
Find your next role with Carrot
Our services are completely free to candidates. We are paid by our clients, to act on their behalf and to attract talent to their business.

CLIENTS
Supporting businesses since 2006
We support our clients in the recruitment, hiring and onboarding of top talent, within both permanent and interim contracts.