PR Lead | SomX 
By leveraging our unique expertise and network, Carrot Recruitment successfully filled a critical PR Lead position, enabling SomX to focus on broader business strategies. 

Requirements of the Hire 

SomX, an innovative health-tech and biotech PR agency, faced a significant challenge. As founders, they were managing all PR requirements internally, which limited their capacity to focus on the broader strategic goals of the business. To alleviate this bottleneck, they needed a dedicated PR Lead.  

However, as a smaller agency competing against larger, more established firms, they required a candidate who not only matched their unique requirements but also appreciated the distinct advantages of working in a smaller, dynamic environment. 

Carrot Recruitment entered their consideration alongside multiple agencies to help support the recruitment of this crucial role. SomX needed someone who could offer specialised recruitment services and had an existing network capable of attracting the right talent. 

Our Approach 

Carrot Recruitment differentiated itself from competitors through three main strategies: 

1. Specialised Network Utilisation: Our specialisation with Adverting & PR allowed us to tap into a pre-existing network of potential candidates who were already familiar with the unique benefits and challenges of the role at SomX. By directly sourcing from contacts we had previously engaged with, Carrot was able to efficiently identify candidates who were well-suited to the requirements of SomX. 

1. 
   Targeted Direct Sourcing: Instead of relying solely on broad marketing campaigns and general recruitment ads, Carrot Recruitment utilised direct sourcing techniques. We reached out to potential candidates with tailored messages, drawing on their understanding of each candidate’s previous experiences and skill sets. This approach ensured that the candidates presented were not only qualified but also genuinely interested in the opportunity. 

1. 
   Industry-Specific Knowledge: By maintaining a focus on PR and Public Affairs within the health tech and biotech sectors, Carrot Recruitment brought a depth of industry-specific knowledge that other agencies could not match. This allowed us to understand and communicate the unique selling points of the role and SomX as a company, attracting candidates who were aligned with the agency’s mission and goals. 

The Outcome 

The result of Carrot’s targeted approach was a shortlist of four highly qualified candidates, from which SomX selected three for interviews. Ultimately, SomX hired a candidate with a strong background in the podcasting space—a key area of focus and growth for the agency. This strategic hire enabled SomX to continue building out its podcast offerings, enhancing its unique value proposition in the market. 

Our successful partnership with SomX demonstrates its capability as a trusted advisor in the recruitment industry. By focusing on specialised networks, targeted direct sourcing, and industry-specific expertise, Carrot Recruitment not only filled a crucial role for SomX but also contributed to the agency’s strategic growth. This case study underscores Carrot Recruitment’s commitment to providing tailored recruitment solutions that align with the unique needs of their clients. 

Kyle Dinsdale-Round

PR Consultant