
Managing Director | Basis Health | United States
Carrot Recruitment was approached to lead a high-impact search for a new Managing Director.
Requirements of the Hire
Basis Health’s CEO, preparing to step back from day-to-day operations, sought a senior leader to take over the global health division – someone based in the U.S, with the strategic vision to evolve the business further into the consulting space while preserving its strong market research roots.
The Head of Health at Basis had worked with Matt in a previous role and impressed with the level of insight and support she received; she turned to Carrot to help build out her team.
Our Approach
The process began with a series of in-depth consultations with key stakeholders to understand the unique DNA of Basis Health – its values, strategic direction, and culture.
Developing tailored collateral
To ensure the role resonated with top-tier talent – especially those not actively job-seeking -we worked closely with our marketing team to develop tailored collateral that clearly communicated the opportunity, the company’s unique positioning, and the strategic impact of the Managing Director role.
Deep Market Knowledge
With a long career within this sector and deep understanding of the Market research and Business Intelligence market, Matt’s extensive network meant he could identify individuals who were not only a good cultural fit, but also possessed the requisite skills.
A strong reputation within the U.S market
The key to success was a methodical and targeted search of the U.S market, underpinned by a compelling, well-crafted pitch designed to engage passive candidates. This assignment became a core focus over several weeks, during which we maintained regular, transparent communication with the client, providing detailed progress updates and market feedback.
From there, Carrot delivered a curated longlist of high-calibre candidates, each with a proven ability to lead and transform health-focused insight organisations. After building and refining, we moved forward with a selective group of candidates, guiding them through a structured, multi-stage interview process.
Outcome
Basis successfully appointed a U.S.-based Managing Director with a strong track record in both consulting and healthcare insights. The placement marked a pivotal leadership transition for Basis Health, with the new MD positioned to drive the company’s next phase of growth.
The Managing Director hire proved to be a long-term success, with the individual still in post several years later and driving meaningful growth across the business.
Following this success, Carrot supported two further senior hires to work under the MD, reinforcing the leadership team and supporting continued expansion. This relationship with Basis Health has remained strong, with ongoing briefs and continued collaboration to this day.
A Partnership Approach
At Carrot, 65% of our assignments throughout 2024 were worked in genuine partnership, where we were the sole supplier entrusted with that particular hiring project. There are some really significant benefits to this method of working that should never be overlooked. Our clients who employ this method rarely convert back to using a multi-agency approach for specific remits. Our success rate is 100% when working in partnership.
Key Benefits to A Partnership Approach
Method, timeline and cost clearly established at the outset
Timely & transparent communication from one contact throughout the project
We dedicate more time & resource to partnership projects because our client is fully committed to working with us
Your requirement is given priority over non-partnership vacancies
It ensures your message & proposition is delivered to the right candidates in the correct manner (avoiding duplicate approaches from multiple recruiters which dilutes your message and your brand)
An improved candidate journey due to better communication and commitment
Additional value adds such as market insights, process guidance, interview training and weekly metrics are included
